
AI Summary
Digihaat debuts on the ONDC network, aiming to tap into India's decentralized e-commerce ecosystem. But can a new buyer app stand out in an increasingly crowded market?
- •Digihaat has launched as a buyer-facing application built on the Open Network for Digital Commerce (ONDC) infrastructure.
- •The app serves as a gateway to products registered within the decentralized ONDC ecosystem, providing a standardized interface for discovery.
- •User adoption metrics and the app’s ability to differentiate itself from incumbent ONDC-compliant interfaces remain unproven.
Digihaat has officially launched its shopping application on the ONDC network, as confirmed by its presence on the Google Play Store. Unlike proprietary e-commerce platforms that operate within walled gardens, this app leverages the decentralized ONDC protocol to access a wide array of cataloged inventory. However, the platform enters a crowded space of ONDC buyer apps, and its long-term viability remains unclear given the lack of public user feedback or unique feature differentiation. Whether Digihaat can successfully capture market share will depend on its ability to offer a superior interface compared to existing players like Pincode or Mystore.
Sources
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