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Digihaat launches on ONDC network to expand localized e-commerce
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1 min readUpdated 1h ago
Drafted by AI, reviewed by the Ajako Taja Editorial Team · How we use AI

AI Summary

Digihaat debuts on the ONDC network, aiming to tap into India's decentralized e-commerce ecosystem. But can a new buyer app stand out in an increasingly crowded market?

  • Digihaat has launched as a buyer-facing application built on the Open Network for Digital Commerce (ONDC) infrastructure.
  • The app serves as a gateway to products registered within the decentralized ONDC ecosystem, providing a standardized interface for discovery.
  • User adoption metrics and the app’s ability to differentiate itself from incumbent ONDC-compliant interfaces remain unproven.

Digihaat has officially launched its shopping application on the ONDC network, as confirmed by its presence on the Google Play Store. Unlike proprietary e-commerce platforms that operate within walled gardens, this app leverages the decentralized ONDC protocol to access a wide array of cataloged inventory. However, the platform enters a crowded space of ONDC buyer apps, and its long-term viability remains unclear given the lack of public user feedback or unique feature differentiation. Whether Digihaat can successfully capture market share will depend on its ability to offer a superior interface compared to existing players like Pincode or Mystore.

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