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Meta spins out VR fitness app Supernatural into independent entity
Trending · Score 63
1 min readUpdated Jun 23, 2026
Drafted by AI, reviewed by the Ajako Taja Editorial Team · How we use AI

AI Summary

Meta is spinning out its VR fitness app Supernatural, signaling a potential shift in how the tech giant manages its XR portfolio as it prioritizes AI and future hardware.

  • Meta is divesting Supernatural, its VR fitness platform, rather than discontinuing the service
  • TechCrunch reports that Supernatural will continue operating with its existing user base on Meta Quest headsets
  • Financial terms of the spin-out remain undisclosed and the long-term roadmap for integration with future Meta hardware is unclear

Meta has chosen to spin out its VR fitness application, Supernatural, into an independent company rather than shutting the platform down. The move arrives as Meta reportedly shifts its internal resources toward AI development and the next generation of mixed reality hardware. While the app retains its dedicated user base on Quest headsets for now, the transition process for existing accounts remains largely undefined. Whether this spin-out secures the app’s long-term viability depends on the new entity's ability to operate without direct Meta infrastructure support.

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