AI Summary
Slate Auto is bringing childhood nostalgia to the road by partnering with Crayola for custom EV truck paint jobs, though pricing and long-term durability details are still under wraps.
- •Slate Auto announced a partnership with Crayola to provide a range of vibrant, crayon-inspired paint options for its electric trucks.
- •The collaboration aims to address consumer demand for deeper personalization beyond standard automotive color palettes.
- •Specific details regarding the cost, order lead times, and the total number of available color hues remain undisclosed.
Slate Auto has partnered with Crayola to offer customizable exterior paint options for its electric pickup trucks, according to a report from TechCrunch. While major automakers have occasionally experimented with bespoke paint shops, this marks a rare instance of a direct brand-to-brand collaboration centered on childhood-branded color palettes. It remains unclear how these custom finishes will affect resale value or repairability, as specialized coatings often complicate body shop workflows. Whether this novelty increases buyer retention will depend on if the price premium remains accessible to the average consumer.
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