
AI Summary
Vogue plans to bring its global fashion showcase to San Francisco in 2025, underscoring the fashion industry's growing interest in the tech-heavy demographic.
- •Vogue confirmed its 'Vogue World' immersive fashion event will host its 2025 edition in San Francisco, as reported by TechCrunch.
- •The decision aligns with a broader shift in luxury marketing, where high-fashion brands are increasingly courting Silicon Valley's demographic.
- •Specific details regarding the event's venue, participating designers, or the extent of tech-sector involvement remain unconfirmed.
Vogue has announced that its 2025 'Vogue World' event will be hosted in San Francisco. This move follows previous installments in New York, London, and Paris, suggesting a strategic pivot toward the tech-centric culture of the West Coast. While the partnership model often relies on local industry influence, it remains unclear whether the event will feature collaborations with local tech companies or remain strictly within the fashion domain. Whether this cultural crossover represents a long-term shift in luxury target demographics will depend on how the event integrates with the region's unique professional landscape.
Sources
Get the story before everyone else.
1-minute briefings. Zero noise. Straight to your inbox.
Join our growing community of readers
Discussion
No comments yet. Be the first to start the conversation!