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Mastercard Senior Fellow Raja Rajamannar cuts ad budget by 70% to prioritize experiences

Mastercard's Raja Rajamannar has slashed traditional ad spending by 70%, betting that direct consumer experiences are more effective than conventional media campaigns in the current market.

#MarketingStrategy#Mastercard#Advertising

Jun 22, 20261m readAI

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Social media creators shift focus to center stage at Cannes Lions advertising festival

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Digital creators are taking center stage at this year’s Cannes Lions, signaling a major shift in how brands and agencies approach the world’s largest advertising festival.

#Advertising#Creators#CannesLions

Jun 21, 20261m readAI

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