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Mastercard's Raja Rajamannar has slashed traditional ad spending by 70%, betting that direct consumer experiences are more effective than conventional media campaigns in the current market.

Former Mastercard CMO Raja Rajamannar says AI is ushering in a 'golden era' for marketing, but warns that reliance on automation could lead to a 'sea of sameness' in brand messaging.

New insights from SaaStr suggest that many B2B founders fail to scale because they avoid paid marketing due to high acquisition costs. Understanding this ROI gap is critical for early-stage growth.

Digital creators are taking center stage at this year’s Cannes Lions, signaling a major shift in how brands and agencies approach the world’s largest advertising festival.