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Google Analytics is logging 'chatgpt.com / ai-assistant' traffic on unpublished websites. Learn why AI crawlers are appearing in your dashboard and what it means for your site data.

A new platform, WebScore.now, aims to streamline website auditing by combining performance, security, and SEO checks into a single dashboard for developers and site owners.

Recto identifies orphan pages as a major contributor to poor search visibility, urging site owners to prioritize internal link structure over simple content volume to improve performance.

A new technical guide breaks down how individual developers can use JSON-LD to better structure their personal websites for search engine indexing.

New tool Rankpad enters the search analytics market, promising AI-led visibility tracking for brands looking to better understand their search engine performance.

Is human-centric writing becoming the only reliable path to search visibility? A look at the changing landscape of SEO and why original content is reclaiming its value.