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As the largest World Cup in history begins, reports highlight how rising costs and travel hurdles are making the tournament increasingly inaccessible for the average fan.

Four FIFA World Cup matches on Tuesday saw record-breaking daily attendance, according to ESPN, though official figures from the tournament governing body are still being confirmed.

Stephen Curry has joined Li-Ning in a move that challenges Western athletic giants, though hurdles regarding global distribution and retail strategy remain for the Chinese sportswear brand.

Private equity is targeting professional tennis as a new asset class, raising questions about how this influx of institutional capital will reshape the economics of the sport.