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Meta is rolling out AI agents on WhatsApp to tap into its massive user base, testing whether business automation can drive growth on the historically ad-light messaging platform.

Meta is bringing AI automation to WhatsApp Business globally, giving companies new tools to manage customer chats. But can the technology handle the complexities of international support at scale?

Meta has expanded its AI agent platform to WhatsApp Business users globally, aiming to automate customer service, though reliability in handling complex inquiries remains a key point of observation.