Jaguar unveils $130,500 Type 01 electric grand tourer in New York

Jaguar has launched the Type 01, a 1,016-horsepower electric vehicle aimed at wealthy American buyers, marking the brand's shift toward a fully electric lineup.

Jaguar unveiled the Type 01 on Tuesday at an event in New York City, describing the four-door grand tourer as its most powerful road car ever. According to The Verge, the vehicle features three electric motors delivering 1,365Nm of torque and a 0-62mph acceleration time of 3.2 seconds. The car's design includes an ultra-long bonnet, 23-inch wheels, and the complete absence of a rear window, which is replaced by a camera feed displayed on an internal screen.

The Guardian reported that the vehicle's dimensions—exceeding 5.2 meters in length and 2 meters in width—make it too large for standard UK parking spaces. Jaguar Managing Director Rawdon Glover told the outlet that the car is targeted at a younger, 'design literate' audience rather than the brand's previous aging customer base. Pricing for the model starts at $130,500 in the U.S., though International and the BBC noted the UK price is significantly higher at approximately £130,000.

Outlets provided varying figures for the vehicle's range. While International reported a range of up to 450 miles, The Verge cited a figure of 400 miles, and the BBC noted a 320-mile range at 'sustained highway speed.' The interior features a 24-inch OLED display and brass detailing. Jaguar expects to open orders in early 2027, with the first deliveries scheduled for the second half of that year.

The launch follows a period of significant transition for parent company JLR. The Guardian noted that the company is still recovering from a cyberattack that cost the economy an estimated £1.9bn, while International highlighted a recent announcement to cut 4,000 jobs as part of a cost-cutting drive. Analysts told the BBC that Jaguar faces an 'uphill battle' in the U.S. market where electric vehicle popularity has been softening.

Background

The Type 01's debut follows a controversial 2024 rebranding campaign that featured brightly colored advertisements without showing a car. The production model carries over much of the aesthetic from the divisive Type 00 concept car shown previously in Miami.